Free Resource

7-Step Local SEO Checklist

For estate agents & tradespeople who want to appear in Google AI Overviews

Nestor Segura · May 2026 ·

Complete Google Business Profile to 100%

Exact business name, address, phone number, primary category, opening hours, and at least 10 high-quality photos. Every missing field reduces your AI search visibility.

Action: Open GBP → get profile strength to 100%

Implement schema.org LocalBusiness on your homepage

Structured data signals to Google that your business is locally trustworthy. Use schema.org/LocalBusiness or schema.org/RealEstateAgent depending on your industry.

Action: Add JSON-LD block to the <head> of your homepage

Build your Knowledge Graph — 10+ local citations

Listings in chambers of commerce, trade directories, Yellow Pages, OpenStreetMap, and local media. Each citation confirms your existence and address to Google.

Action: Identify 10 local directories and create/fix your listings

Launch a review invitation workflow

100 invitations per month to existing clients → 15–20 new reviews (typical conversion rate). Target: 4.5+ stars. Use Claude API for personalised messages — no templates.

Action: Set up workflow: deal closed → automated invitation email or SMS

Update GBP weekly

1 post per week (news, offer, photo). Google measures activity as a trust signal. 30 minutes per week is enough for measurable impact.

Action: Block a weekly slot: respond to reviews + publish one post

Keep response time under 24 hours

Respond to Google reviews, GBP direct messages, and contact enquiries. Response speed is a measurable factor for AI Overview citations.

Action: Enable GBP push notifications on your phone

Measure AI Overviews every 2 weeks

Search your top 10 local keywords in incognito mode and note whether your business appears in the AI answer. Document progress — improvement is measurable.

Action: Create a spreadsheet: Date | Keyword | Appears in AI Overview (Yes/No)