Consistent NAP across directories that actually move the needle — and pruning the ones that don't.
A citation is any mention of your business's Name, Address and Phone number online. Google uses them to verify you exist where you say you do. The problem: most agencies submit to 200 low-quality directories that do nothing — or worse, confuse the algorithm with inconsistent data.
Exactly what you get. Nothing bolted on to pad the invoice.
Every mention of your business online. Fix the wrong ones. Kill the duplicates.
Foursquare, Data Axle, Localeze — the sources Google pulls from.
Curated list for your vertical.
Chamber of commerce, local associations, city-level aggregators.
Quarterly re-audit. Directories change data without telling you.
What people ask before hiring. More in the audit call.
Independent research, official documentation and industry-standard studies.
