Max-per-lead set against your real CAC, weekly tuning during ramp, conversion tracking integrated to GA4.
Google's bidding defaults assume you want maximum volume. You don't — you want maximum margin. Setting your max-per-lead to your real CAC, and adjusting it as data comes in, is the difference between LSA being a profit driver and a black hole.
Exactly what you get. Nothing bolted on to pad the invoice.
Calculate your real cost-of-acquisition target. From there we know what max-per-lead actually means for you.
Set max-per-lead per category. Conservative for the first 2 weeks while we gather data.
Adjust bids based on lead quality + conversion data. Shift budget toward profitable categories.
Wire LSA leads into GA4 + Google Ads as conversions, so they show up in your unified funnel.
You get alerted before hitting monthly cap, with a recommendation to raise it or hold.
What people ask before hiring. More in the audit call.
Independent research, official documentation and industry-standard studies.
