LSA setup, done right the first time.

License docs, insurance, background checks, categories — most accounts fail the first application. I make sure yours does not.

Get my free audit Read the FAQ book a discovery call
The case

Google's LSA application is paperwork-heavy and unforgiving. Wrong category, missing insurance, expired license — instant reject. I drive the whole process from your dashboard, including the parts that need to be done from your phone.

First-time approval rate matters — re-applications take 2-3 weeks to re-verify and you lose ad budget.
Wrong service category at setup time means months of irrelevant leads before you notice.
Service-area radius affects bid prices significantly — too wide and you compete with everyone.
What's included

Scope, no fluff.

Exactly what you get. Nothing bolted on to pad the invoice.

Document collection

License, insurance, business registration. I tell you exactly what Google wants in your country.

Background checks

Coordinate with Google's background-check vendor. Schedule, follow-ups, retries if needed.

Category mapping

Pick the primary + secondary service categories that match your margin and intent.

Service area config

Geographic radius set against your real serviceable area, not Google's default suggestion.

First-week monitoring

Active during the first 7 days to catch and fix any setup issues Google flags.

FAQ

Specific questions about lsa setup & verification.

What people ask before hiring. More in the audit call.

How long does setup take?
5-10 days for documents + 7-21 days for background checks. We can ship the application in week 1, leads usually start in week 3-4.
What if my license expires mid-program?
I monitor expiry dates and send renewal reminders 30 days before. If your license lapses, LSA pauses immediately — Google has zero tolerance.
Can I pick the categories myself?
You can. But if you do it wrong, you bleed money for months. I do this regularly and have data on which categories actually convert in DACH.
Sources & further reading

Don't take my word — read the people Google reads.

Independent research, official documentation and industry-standard studies.

Next step

Let me audit this piece of your local search. Free.

48h turnaround · no obligation
Free consultation Free audit