Content that earns its keep.

Service pages, city pages, guides and answers — built around real buyer questions. Not AI padding.

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The case

Most local businesses publish content because someone said they should. The result: a graveyard of 500-word posts nobody reads, ranking for nothing. I build content around actual buyer questions, structured to rank and written to close.

Sites with topical content strategy rank for 5–20× more keywords.
Question-based content captures featured snippets — free top-of-page real estate.
Content is the only local SEO asset that compounds.
What's included

Scope, no fluff.

Exactly what you get. Nothing bolted on to pad the invoice.

Topic cluster planning

Hub pages + supporting articles. Topical authority, not scatter.

Buyer-question content

From search data, review text, sales calls.

Editorial calendar

12 months planned. Prioritized by business impact.

Writing

By me, in your voice. Not AI slop.

Optimization

Every piece structured for snippets, PAA, internal links.

Content refresh

Old posts updated quarterly. Rank-4 → rank-1 without writing new.

FAQ

Specific questions about content strategy.

What people ask before hiring. More in the audit call.

How often should I publish?
Quality beats cadence. 2 deep pieces/month beats 8 shallow ones.
Do you use AI to write?
For research and outlining. Final writing is human — Google's Helpful Content system filters AI slop.
How long until content ranks?
6–12 weeks typically. Topical authority compounds from month 4.
Sources & further reading

Don't take my word — read the people Google reads.

Independent research, official documentation and industry-standard studies.

Next step

Let me audit this piece of your local search. Free.

48h turnaround · no obligation
Free consultation Free audit