Strategic positioning, custom Webflow design and conversion-focused structure for a Hamburg commercial photographer whose clients are agencies.
Rosemarie shoots for advertising and marketing agencies — productions that need to be reliable, plannable, and on brief. The challenge: her previous online presence didn't communicate that at all. It looked like a portfolio. It needed to read like a pitch.
I started with positioning: who she serves, what makes a production agency choose one photographer over another, and what the site needed to say in the first five seconds. From there I designed and built a custom Webflow site with GSAP-driven animations that match the precision her clients expect.
The landing page was built for two goals simultaneously — ranking for local commercial photography searches and converting agency producers who land there. Clean hierarchy, direct copy, one clear action per section.
