Custom Shopify storefront, conversion-optimized structure and ongoing monthly SEO for a Slovak craft fermented lemonade brand selling across the EU.
Tepache is a naturally fermented lemonade made from African pineapple — a 400-year-old Mexican recipe, now canned and sold across Europe. The brand needed an online store that felt as distinctive as the product: no added sugar, no generic Shopify defaults.
I designed a custom Shopify template built around the product's personality — bold typography, warm palette, ingredient-forward storytelling — and structured the site to convert browsers into first-time buyers.
Beyond the launch, I run monthly SEO: researching topics that connect health-conscious consumers with the drink's ingredients and origin, then turning that research into editorial content that builds organic reach and trust.
